AssetHUB is part of the Hubbub Group – a specialist consultancy in telecoms infrastructure, wholesale open access, commercialisation and asset re-use. We combine hands-on advisory work with a marketplace platform built on over a decade of proven operation in Sweden.
Hubbub Group was founded to help organisations make better use of the telecoms and digital infrastructure they already own — through hands-on consultancy in commercialisation, governance and asset intelligence. That work, combined with a proven Swedish marketplace model, led to AssetHUB.
In Sweden, a challenge familiar to the UK telecoms industry was solved over a decade ago. Hundreds of operators, local authorities and utility companies needed a simple, secure way to buy and sell fibre, duct and other infrastructure assets. The result was CESAR2 — a wholesale marketplace that transformed the Swedish telecoms market and helped make Sweden one of the most fibre-connected countries in the world, with 99% of households now having access to gigabit broadband.
CESAR2 is used by more than 180 organisations across Sweden, has over 1,500 active users, processes 10,000 enquiries every year and has over €500 million in active contracts on the platform. It works because it solves a real problem — simply, securely and at scale.
AssetHUB brings that same proven technology and marketplace model to the UK, developed by Digpro — the company behind CESAR2 — under the FIBE-X brand internationally. In the UK, we call it AssetHUB.
The UK telecoms market is at a crossroads. Hundreds of thousands of kilometres of fibre and duct have been built by altnets, utilities and public sector organisations — yet overbuild continues, costs remain high and infrastructure sits underutilised. Meanwhile, local authorities are sitting on valuable assets they don’t know how to monetise, and network builders are spending weeks and months chasing suppliers for quotes that should take minutes.
AssetHUB solves all of this. Our secure, centralised marketplace connects buyers and sellers of telecoms assets across the UK — making it fast, simple and safe to trade infrastructure that already exists.
Encouraging competition, not overbuild. That’s our founding principle. We believe the UK’s digital infrastructure challenge can be solved more sustainably by making better use of what’s already there — reducing costs, cutting carbon emissions and speeding up deployment for everyone.
AssetHUB works closely with leading industry bodies and organisations including INCA, Cooperative Network Infrastructure (CNI), and is listed on G-Cloud 14 for public sector procurement. We are BDUK Project Gigabit compliant and Cyber Essentials certified.
AssetHUB is led by Rob Leenderts, Founder & CEO of Hubbub Group, with more than 35 years in UK telecoms and infrastructure – delivering consultancy engagements with organisations including Network Rail, Transport for Wales, EM3LEP and Dorset Council. That practitioner background shapes how AssetHUB approaches every engagement. Rob is an active contributor to UK telecoms policy, including UKTIN’s Security Expert Working Group and INCA’s Infrastructure Sharing Special Interest Group, where he has helped shape the industry framework for infrastructure sharing now being adopted across the sector.
Whether you’re looking to sell spare capacity, find existing infrastructure or simply learn more about how AssetHUB works, we’d love to hear from you.
